system 001€44.95
CORE. // system 001lat 51.92 // lon 4.47

refined
to the core.

technical hair care, engineered right. a shampoo and conditioner system built from 98-99% natural origin actives, zero shortcuts.

CORE. shampoo and conditioner duo on volcanic rock
refined to the core./
98-99% natural origin/
zero synthetic compromises/
ph 4.5 - 5.5 equilibrium/
vegan / cruelty-free / nut-free/
engineered in the netherlands/
refined to the core./
98-99% natural origin/
zero synthetic compromises/
ph 4.5 - 5.5 equilibrium/
vegan / cruelty-free / nut-free/
engineered in the netherlands/
01 //

system 001

the current v1 lineup. clinical, ph-balanced, and built from a short list of natural actives with nothing hidden behind a blend name.

vegancruelty-freenut-freesilicone freeecocert cosmos natural
unit 01
CORE. daily balancing shampoo

shampoo

daily balancing, ph-equilibrated, 290ml.

01. massage02. cleanse03. rinse
€28.00
unit 02
CORE. daily nourishing conditioner

conditioner

daily nourishing, weightless seal, 290ml.

01. apply02. nourish03. rinse
€28.00
recommendedsystem 001
shampoo
conditioner

the duo bundle

shampoo + conditioner, the full daily system.

€52.00€56.00save €4
volume290ml x 2
ph range4.5 - 5.5
scentjuicy fruits & warm woods
originnetherlands / eu
certificationecocert cosmos, 98-99%

shampoo actives

unit 01
ALOE BARBADENSIS LEAF JUICEsh.01

hydrates the scalp directly and calms irritation on contact.

LAURYL & COCO-GLUCOSIDE CLEANSING BASEsh.02

mild coconut-derived cleansers that foam without stripping.

CRAMBE MARITIMA (SEA KALE) LEAF EXTRACTsh.03

marine-derived antioxidant that supports scalp equilibrium.

GINKGO BILOBA LEAF EXTRACTsh.04

organically farmed, supports micro-circulation at the follicle.

ARCTIUM LAPPA (BURDOCK) ROOT EXTRACTsh.05

organically farmed, strengthens strand structure from the root.

conditioner actives

unit 02
HYDROLYZED WHEAT PROTEINco.01

rebuilds strand structure from the outside in.

ARGANIA SPINOSA (ARGAN) KERNEL OILco.02

organically farmed, deep lipid nourishment without weight.

ALOE BARBADENSIS LEAF JUICEco.03

core hydration carried through from the shampoo step.

CRAMBE MARITIMA & BURDOCK ROOT EXTRACTco.04

antioxidant support paired with root-level strength.

GINKGO BILOBA LEAF EXTRACTco.05

organically farmed, closes the system with circulation support.

02 //

usage protocol

01.

massage

dispense 1-2 pumps. massage vigorously into wet scalp using fingertips.

02.

cleanse

build a rich lather. ensure complete coverage from root to tip.

03.

rinse

rinse thoroughly with lukewarm water until water runs clear.

03 //

every angle, every active.

unit 01 / shampoo
CORE. daily balancing shampoo, front labelCORE. daily balancing shampoo, ingredient panel
[ vol: 290ml ]
[ ph 4.5 - 5.5 ]
[ precise dosage ]
[ hover to inspect ]
unit 02 / conditioner
CORE. daily nourishing conditioner, front labelCORE. daily nourishing conditioner, ingredient panel
[ vol: 290ml ]
[ ph 4.5 - 5.5 ]
[ precise dosage ]
[ hover to inspect ]
04 //

the comparison

baseline

traditional hair care

  • synthetic silicones & sulfatesfail
  • strips your natural scalp barrierfail
  • 80% water, cheap fillersfail
  • harsh chemical fragrancefail
CORE. spec

CORE. engineered

  • 98-99% natural origin activespass
  • ph-balanced, protects scalp & strandpass
  • zero silicones, sulfates or dyespass
  • pure essential oil complexpass
05 //

standards

98-99%natural origin formula
4.5-5.5ph balanced equilibrium
0synthetic compromises
euengineered & bottled
06 //

technical faq

frequently asked questions regarding our brand philosophy, sustainability standards, and the CORE. roadmap.

07 //

what comes next

project v2 // stealth black edition
live
L01project_codename: void
L02edition: stealth black
L03tooling_status: [████████████]
L04formula_lock: pending v1 funding threshold
L05clearance: restricted
L06est. drop: q4 // undisclosed
classificationtop tier
accesswaitlist only
statusin development
CORE. v2 stealth black edition silhouette
image redacted
build in public // v2 roadmap

we are launching lean. every v1 purchase directly funds the custom formulation and matte black tooling of v2.

custom batch funding42%
105 / 250 pre-orders unlocked

no spam. one announcement. when it drops, you will know.

v2 active ingredients grid
id: v2-01

baobab protein

cuticle repair & strength

id: v2-02

plant squalane

moisture lock & shine

id: v2-03

marshmallow root

instant slip & detangle

id: v2-04

organic aloe vera

deep core hydration

get early access to the next system drop.